Use of geographic information systems

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Watch the video on Starbucks' use of Geographic Information Systems (GIS) to delineate specific market segments/clusters, an exercise we term 'geodemographic segmentation'. Do you feel that smartphones can enhance the effectiveness of this process ? You may cite external data to justify your answer.
https://youtu.be/inzs6T3HqhQ

Reference no: EM132944884

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