Use of athletes as endorsers for the company-brand

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Reference no: EM132223041

Discusses how under armour has been very successful in its use of athletes as endorsers for the company/ brand. evaluate the strategy used by under armour in selecting and signing atheletes t0 endorsement deals. why do you think the company has been able to compete so effectively against larger compaines such as nike and adidas in signing athletes as endorsers.

Reference no: EM132223041

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