Use many of the same variables to segment markets

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Reference no: EM132304211

1. Ensuring that the company achieves the sales, profit, and other goals set out in its annual marketing plan is the purpose of ______.

1. marketing control

2. strategic control

3. operating control

4. ROMI

5. marketing audit

2. Increasingly, competition no longer takes place between individual competitors. Rather it takes place between the entire ______ networks created by these competitors.

1. diversification strategy

2. customer relationship management policy

3. value delivery

4. growth-share matrix

3. Consumer and business marketers use many of the same variables to segment markets. Business marketers use all of the following EXCEPT _________.

1. operating characteristic

2. situational factors

3. personal characteristic

4. brand personalities

5. purchasing approaches

4. Which of the following is the most logical reason for P&G offering products that compete with one on the same supermarket shelves?

1. it creates healthy competition

2. P&G has little competition

3. Retailers request it

4. Different people want a greater selection

5. DIfferent people want a different mixes of benefits from the products they buy.

5. Which of the following is a potential drawback of multi-branding

1. The company can occupy more retail shelf space

2. Different products features can appeal to consumer with different buying motives.

3. The company's resources may be spread over to too many brands.

4. Consumers may become confused about the image of the main brand

5. An overextended brand name might lose its specific meaning for consumers.

Reference no: EM132304211

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