Use itsclosest petitors as the models for benchmarking

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Reference no: EM13221542

As virginia Rometty rose though the ranks of IBM , she earned the experience and skills needed to head this pioneering technology company. She worked closely with the previous CEO on implementing the current strategic plan, which aims to accelerate growth of IBM's global sales and profits. On her first day as CEO , she announced top-management changes to support IBM's international activities and its service division, two key groups important to the companys future .

Althogh, IBM is more than 100 yeras old,its CEO wants it to be as innovative as a young start-up. For more than 15 years, ibm has been awarded more U.S patents than any other company, and Rometty plans to maintain this technological leadership as she positions the company for aggressive growth in the years ahead.

discussion questions:

1. virginia rometty worked for IBM for more than years before she was named CEO. How do u think this experience affects her ability to plan, organizing lead, and control as CEO?Explain your answer.

2.Would you recommend that IBM use itsclosest petitors as the models for benchmarking technological innovation?Why or why not?

 

Reference no: EM13221542

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