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Scenario: TeleToys Inc. TeleToys Inc., a U.S.-based company, recently opened eighteen new toy stores in Brazil, acquired a women's clothing company in Canada, and closed its men's clothing line in Australia. The company has a structure that organizes its global operations into geographic regions.
1) Which of the following strategies should TeleToys follow if it wants buyers to perceive its products as unique?
A) retrenchment strategy B) global strategy C) differentiation strategy D) low-cost leadership strategy
2) Which of the following features is TeleToys least likely to use in order to create a perception of having unique products?
A) brand image B) reputation for quality C) product design D) low cost
3) TeleToys' organizational structure can best be referred to as a(n) ________ structure.
A) international division B) global product C) global matrix D) international area
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