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1. Consider the last purchase you made on sale. How did you use external and internal reference prices to determine the product's value? Do you believe the external reference price was deceptive? Why or why not?
2. Identify two stores at which you shop, one of which uses everyday low pricing and another that uses a high/low pricing strategy. Do you believe that each store's chosen strategy is appropriate for the type of merchandise it sells and the market of customers to whom it is appealing? Justify your answer.
At a college, 55 percent of the students are female and 30 percent of the students receive a grade of C. About 35 percent of the students are female and not C students. Use this contingency table.
Promoters also venue operators prevented the passage of this bill, arguing that it would require them to make value judgments for which they were ill-equipped.
Assess the management, organization, and technology issues for using social media to engage with customers. What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service?
Examine the major benefits that this report can provide for the organization, and suggest two uses for the information contained therein. Justify your response.
Identify the different types of forecasts that can be developed for use by a company. Cite examples of how a company might use a particular forecast method and explain why that type of forecast was best suited for that situation.
Compare two similar businesses and how identity is constructed
Read the "Horizon Consulting" case on pages 97-99 of your textbook. After reading the case, answer the following questions:
What are the four areas of major concern which get government attention in most international markets? product, price, differentiation, and protection
way to measure IT value is by using financial metrics
Evaluate the types of employee testing that companies may require that are discussed in the text. Determine the two tests that you consider the most important. Support your reasoning
Last year your company built 1,5000,000 units of product Able and sold 1,405,000. After 12 months in R&D, a revision of product Able is due out tomorrow on January 2 (The first business day of this year). What will happen to the unsold inventory of 9..
The ethical climate of business.
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