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Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment.
Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers' needs and wants to formulate a marketing Plan.
Critical Thinking
Choose a firm that currently manufactures and sells its products or services only in the KSA. Choose and defend a global entry strategy for the firm based on the discussion made in Chapter-8.
Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market (a new backpack). Briefly describe the product and each component of its value proposition.
Suppose Domino's wants to open a new restaurant. What are some secondary sources of information that might be used to conduct research on potential new locations? Describe how these sources might be used. Describe a method Domino's could use to gather primary research on prospective locations. Do you think Domino's should conduct the primary or secondary source research first? Why?
Distinguish among consumers, external customers, and internal customers. Illustrate how these concepts apply to a Chipotle's restaurant, a Walmart.
Write a typical research brief for an fmcg brand and explain what a research company would have to put in a proposal to have a chance of getting the account.
Describe the challenges in collecting data and making observations in the methane study on Mars. Explain how NASA researchers are working to overcome challenge
List and explain the steps in promotion planning.- Explain the hierarchy of effects and how it is used in communication objectives.- Describe the major ways in which firms develop marketing communication budgets.
Explain All about accounting- Codes and business boundaries and AIS and What are the purposes of accounting codes
Explain Toys R Us Pricing Strategy and Describe the PRICING STRATEGIES and TACTICS of Toys R Us using the proper marketing terminology
What is planned organizational change? Give me an example of an organization today that has experienced planned change.
Which stages of the consumer decision-making process are affected most by comparison shopping on mobile platforms? Explain.
What additional skills or knowledge do managers need to carry out their planning and organizing functions? What key points in the article support your statement
Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it.
Regulatory trends occurring in eCommerce - Identify, and explain, two regulatory trends occurring in eCommerce.
Explain Sweet Treats - Target Market and where is the location of your business and use one of the common segmentation methods
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