Use customer data to market products and services

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Reference no: EM132193367

1. Briefly describe the five major promotion tools (one must be a social media tool), and rank order them from best to least effective in promoting a product or service. Provide specific rationale for your rank order. Support your response with references and specific examples.

2. How do social media companies acquire and use customer data to market products and services? Discuss the ethical issues surrounding the use of customer data and provide examples of where social media companies behaved ethically and unethically. Support your response with citations from both current events and scholarly sources.

Reference no: EM132193367

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