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1. Aunt Thelma's Real Missouri BBQ Sauce has just been perfected and is ready for market. As the company's marketing consultant you advise them to use a combined push and pull strategy. First, suggest to them what they should do to push the product, then offer a pull strategy solution. One detailed example for each is required.
2. You have recently acquired an appliance store with 60 years of service to the community. You quickly find that the sales staff is well-trained in hard traditional selling, yet you seek to incorporate a more consumer-centric approach. You can't do this overnight, so you will issue three general directives that should certainly get your sales force on the right track toward practicing your philosophy on customer relationship. What will you tell them?
Research the Internet for Indiana's unemployment rate and your city unemployment rate. Compare the two. Is your city higher or lower than the state unemployment rate? By how much? What discrepancies between ethnic groups are there with regard to unem..
A company manufactures a product using two machine cells. Each cell has a design capacity of 250 units per day and an effective capacity of 230 units per day. At present, actual output averages 200 units per cell, but the manager estimates that produ..
With two recessions in the first decade of the 21st century, airlines worldwide have struggled to survive. Describe one effective step airlines have taken in an effort to regain or maintain profitability? Has this step imposed a cost on another party..
You have been asked to prepare an informational session for your text project management team meeting. In a Power Point presentationdesigned for a team of fellow project managers within your organization, you will define and critique each of the five..
Employer refuses to promote employee because of several factors, one of which was discrimination against her because of sexual stereotyping. The other factors included that she was difficult to get along with and was rude to her subordinates and co-w..
Business Dilemma You have recently started selling a few new products including customized CDs, customizable coffee presses, and coffee-of-the-month and tea-of-the-month programs. Each time you develop a new product you are forced to create an entire..
Demonstration of a disparate impact under the four-fifths rule: carries with it a presumption of discrimination. equates with a demonstration of liability under Title VII. carries with it no presumption of discrimination. is relevant only in discrimi..
The previous discussion asked you to look back at the leadership definition that you drafted in Module One. How do you envision using the leadership development action plan that you have created? Reflect back on the entire course. What are some of th..
One of the objectives of facility location analysis is to select a site with the lowest total cost. Which of the following costs should not be included in the analysis?
You have been selected as the change agent for the implementation of a new AIS system that will ultimately affect the way all employees complete their daily tasks. This will result in significant cost savings for the firm; however, in the past, emplo..
The Congress passed which of the following acts which requires lenders to disclose the finance charge and the annual percentage rate?
Discuss how a solid marketing effort helps small businesses to become quickly profitable. Discuss the ramifications of ill-defining the legal organization of a start-up business.
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