Use calculator to estimate the cost of your services

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Reference no: EM132220454

Imagine you work for a business who only sells their products online. After looking at the website metrics you noticed several areas of concern mentioned below. Using what you have learned in this week’s module, develop some recommendations for each of the scenarios below. Be sure to support and explain your recommendations with documented research.

Over the past month you have begun a campaign that allows customers to use a calculator to estimate the cost of your services. You have purchasing advertising using Google AdWords and several social media sites that drives traffic to a specific landing page. However, you have noticed that 500 prospects a day are coming to the landing page, but only 10 people are being converted into a lead. You believe you could improve the conversion rate by 10% if the landing page is improved. What are three key best practices your company could ensure is included on their landing page that will improve your conversion rate?

Reference no: EM132220454

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