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Marketing mix is the controllable set of activities that the firm uses to respond to the wants of its target markets. Create a 300-400 word response on the marketing mix and submit to this discussion thread. Be sure to cover the following in your response:
Describe what is meant by marketing mix.
Describe and discuss the different elements of the marketing mix for a product of your choice.
How does the marketing mix enable marketers to better serve their customers?
How would you use the marketing mix to select a new product or service?
How would you apply marketing mix to use a seamless value chain to transport the product or service to the customer?
Submit your response to the Discussion Area by Saturday, July 5, 2014. Be sure to properly cite your sources using APA; include your references and in-text citations.
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