Use a push policy and a pull policy

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Reference no: EM131303876

1. Suppose that marketers at Falcon International Corporation have come to you for recommendations on how they should promote their products. They want to develop a comprehensive promotional campaign and have a generous budget with which to implement their plans. What questions would you ask them, and what would you suggest they consider before developing a promotional program?

2. Identify two products for which marketers should use a push policy and a pull policy and a third product that might best be promoted using a mix of the two policies. Explain your answers.

Reference no: EM131303876

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