Use a problem-solving model to solve classic airlinersquos

Assignment Help Marketing Management

Reference no: EM13393893

Use a problem-solving model to solve Classic Airline’s marketing problem located on the student website. It is not required but you may use the nine-step model. You must identify and define the problem, and apply a robust problem-solving process.

Consider the internal and external pressures contributing to Classic Airline’s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.

Write a 2,150- to 3,500-word paper applying your chosen problemsolving process to Classic Airlines, and provide justification for your
marketing solution.

Reference Requirements: You must have a minimum of 4-5 references to include at least one peer reviewed article from the UOPx Library.
Format your paper consistent with APA guidelines.
(The paper is 2,800 words long).

Reference no: EM13393893

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