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Two premium ice cream producers that set prices and sell differentiated products propose to merge. Firm A sells Hogan-Daiz for a price of $10 with a marginal cost of $5. Firm B sells Bob&Jelly's for a price of $12 and a marginal cost of $6. a. When the price of Hogan-Daiz rises, 10% of its lost demand goes to Bob&Jelly's. What is the marginal cost reduction for Hogan-Daiz rises that is required to offset the upwards pricing pressure on the Hogan-Daiz price? b. You are employed as a consultant by the merging firms. You know that the DOJ knows that the marginal cost of Bob&Jelly's will fall by 60 cents as a result of the merger, but that the agency is unsure of the diversion ratio between Bob&Jelly's and Hogan-Daiz. How small will you need to claim that the diversion is in order for there to be no net upwards pricing pressure on the Hogan-Daiz price?
The wool industry in Hypothetica is highly competitive with the many woolgrowers seeing themselves as being price takers in an industry with no significant barriers to entry. In order to improve the incomes of woolgrowers, the government of Hypotheti..
Evaluate organizational change, levels of hierarchy, employee rewards, conflicts, and other issues that re important to the company you are analyzing
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How much producer surplus - what is the total surplus - With the price floor at $0.17 per pound of cheese, consumers buy 211 billion pounds of cheese. How much consumer surplus is created now?
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