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UPS and FedEx turn focus to consumer behaviour

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UPS and FedEx turn focus to consumer behaviour" analyzing how service and customer centric experiences drive value. After reading the case study answer the following questions in a reflection paper:

1. What issues are UPS and FedEx facing here?

2. How do UPS and FedEx contribute to their clients achieving a competitive advantage?

3. What are the drivers for collaboration in the examples given?

Reference no: EM133378216

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