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Updating some aspects of PHH marketing plan

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Reference no: EM132466068

You are the director of marketing at Palomar Heart Hospital (PHH). Russell Taylor, Lincoln Healthcare System's new executive vice president and chief operating officer, has called you in for a meeting as he begins the strategic planning process to turn PHH's dismal financial performance around. Russell has tasked you with updating some aspects of PHH's marketing plan.

Reference no: EM132466068

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