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Although marketing can create immense pressure and competition, finding and establishing the right brand is possible if you create and follow an organization's plan. In recent years, employers have begun to use the Internet and social media for establishing marketing programs for an organization. As background for this discussion, rely on this unit's readings and the media scenario Defining Competitive Advantage. In addition, use your search skills to identify at least one additional peer-reviewed article on the use of social media in corporate marketing, and identify a commercial application intended to support the corporate use of social media marketing.
For your initial post in this discussion, address the following:
• What do you see as the key differences between using social media and traditional media for corporate marketing?
• What kinds of technologies might be useful in aiding the updating of a marketing plan to include social media and web applications?
These are the quality attributes: Accuracy; Accessibility; Comprehensiveness; Consisitency; Currently; Definition; Granularity; Precision; Revelancy; and Timeliness.
Ms. Kathleen Boyd, director of logistics for the Scenic Calendar Company, wishes to evaluate two methods of time series forecasting. She has collected quarterly calendar sales data from the years 2003 and 2004. 2003 2004 Qtr. Actual Sales Qtr...
In your chosen organisation, explain the nature of groups, and group behaviour within the organizations and bring out what should be the group members' behaviour as individuals, and as team members to accomplish their given tasks. (Criteria 4.1 expla..
In what ways is organizational behavior comparable to functional areas as finance, marketing, and production?- In what ways is it different from these areas? Is it similar to statistics in any ways?
Identify a business research topic and define the research questions for the identified problem or opportunity
We examined the planning and management of the FSH project between March 2004 and April 2010. We focused on three main lines of inquiry:
Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your di..
Develop a cash flow analysis for this problem. Be sure to calculate net cash flow and cumulative net cash flow for each month. Why do the net cash flows for April and May look so much better than those for the other months? What are the implication..
This assessment task is designed to assist students to explore their own profession, as evidenced by their previous qualification, current or previous employment, e.g. accounting, law, teaching, medicine, so as to determine whether it is a true pr..
Market demand is often discussed during the conception of a project. What is a market demand driven project
1. What are the strategically relevant components of the global and U.S. beverage industry macro-environment?How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explai..
Human and political factors loom large in the success of projects. Given the general lack of coverage of this subject in engineering and science education, how might a PM gain the ability to deal with these issues?
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