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Problem:
Research the unrelated diversification of Nestle and select up to four business areas in this category (unrelated). Then, use the Boston Consulting Group (BBG) Matrix to complete a simulation exercise on portfolio management.
In the below table, hypothetically assign a relative market share (e.g. 10X, 2X, 0.2X, etc.) and an industry growth rate (e.g. 2%, 12%, 20%, etc.). Then, indicate if the company has starts, questions marks, cash cows, and/or dogs in their portfolio.
Table 2. Unrelated diversification
Unrelated business
Hypothetical industry growth rate
Hypothetical market share
Category (start, questions mark, cash cow, or dog)
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