Unprecedented nationwide recall on popular product

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Supply Chain Management

You are a logistics manager for a large pharmaceutical company and you are faced with an unprecedented nationwide recall on a popular product such as Lisinopril. ( High Blood Pressure Medicine) The product in question is not considered a health threat, but the recall is high profile in the public news media. How would you proceed? What would you do with your inventory currently at the factory? Be specific concerning your sequence of actions, supporting logic and public relations initiatives. Please discuss your action steps in the order to be taken.?

Reference no: EM131732475

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