Unleashing the power of marketing

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1. listen to a podcast about Beyond Requirements. Requirements are always changing. Explain how requirements analysis and management differ in the waterfall world versus the agile world.

2. Look around you and at products new on the market. Which do you think are best and why? What trends do you see? Select one example and explain why.

3. What was the message embedded in the article “Unleashing the power of Marketing” as it applies to strategic marketing management?

Reference no: EM132295417

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