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Unleashing the greatest racing spectacle

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Reference no: EM133089734

CASE Study from : Formula 1: Unleashing the Greatest Racing Spectacle on the Planet Formula 1.Unleashing the Greatest Spectacle on the Planet (1).pdf : BUS 3910 : University of Prince Edward Island | Course Hero

Questions:

1. Write an essay discussing how Formula 1 (F1) managed to keep up with the evolution of sports in the digital age, explain their strategies to understand and engage with fans after new management took over.

2. Analyze and discuss why F1 has always played a role in leading the automotive and mobility world. What strategies do you identify have been key to developing sustainability, safety and guidance ahead of time?

3. Analyze the role of new management in F1's success.

4. Explain F1's five pillars implemented by new management and their importance in the corporate strategy implemented.

5. Discuss the importance of broadcast, advertising and sponsorship in the new F1 strategy. Why marketing has been a key role in the success of F1?

Reference no: EM133089734

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