Universal studios singapore marketing strategy report

Assignment Help Marketing Management

Reference no: EM13826541

You need to choose a brand or firm that is reasonably well known. You will study the brand or firm and formulate a marketing strategy that comprises the following components:

1. Brief background and history of the firm

2. External Analysis of the General and competitive environment to determine threats and opportunities.

3. The overall marketing strategy

a. Segmentation of THREE(3) viable market segments

b. Brief description of the chosen target market

c. Value proposition for the above-mentioned target market

It is expected to justify and defend the target market selection and resulting value proposition recommendation. The report should be within the stipulated 2500 words in length.

Additional Requirement

The question aeies from Marketing and it is about choosing a brand or a firm and formulate a marketing strategy with external analysis, segmentation, description of the chosen target market and value proposition for the target market. An example of Universal Studios Singapore has been chosen for the study.

Word limit 2630

Reference no: EM13826541

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