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Eleven million people in the United States are allergic to one or more food ingredients. Each year, 30,000 of these people end up in the emergency room a?er su?ering allergic reactions, and hundreds of them die. Many of these tragic events are tied to poorly written food labels that either fail to identify dangerous allergens or use scienti?c terms that most consumers don't recognize. 17 Do food manufacturers have a responsibility to ensure that consumers read, understand, and follow warnings on food products? Explain your answer. [LO-1] 2. When composing business messages, how can you communicate with an authentic voice and project your company's image at the same time? [LO-2] 3. Does using plain language make you come across as less of an expert? Explain your answer. [LO-3] 4. What steps can you take to make abstract concepts such as opportunity feel more concrete in your messages? [LO-4] 5. Should you bother using transitions if the logical sequence of your message is obvious? Why or why not? [LO-6] 6. Read the following email draft and then (1) analyze the strengths and weaknesses of each sentence and (2) revise the document so that it follows this chapter's guidelines. The message was written by the marketing manager of an online retailer of baby-related products in the hope of becoming a retail outlet for Inglesina strollers and high chairs. As a manufacturer of stylish, top-quality products, Inglesina (based in Italy) is extremely selective about the retail outlets through which it allows its products to be sold. (The content of the rewrite is required)Our e-tailing site, www.bestbabygear.com, specializes in only the very best products for parents of newborns, infants, and toddlers. Weconstantly scour the world looking for products that are good enough and well-built enough and classy enough-good enough, that is, to take their place alongside the hundreds of other carefully selected products that adorn the pages of our award-winning website, www.bestbabygear.com. Weaim for the fences every time we select a product to join this portfolio; we don't want to waste our time with onesey-twosey products that might sell a half dozen units per annum-no, we want every product to be a top-drawer success, selling at least one hundred units per speci?c model per year in order to justify our expense and hassle factor in adding it to the above-mentioned portfolio. After careful consideration, we thusly concluded that your Inglesina lines meet our needs and would therefore like to add it.
Explain the more likely individuals are to perceive an ethical issue as important and the less likely they are to engage in questionable or unethical behavior
A representative of the human resources department has just called complaining that the company hasn't been receiving the agreed-upon number of students.
Describe the steps the world business community can take to reduce ecological damage and promote sustainable development.
What was Howard Schultz's original strategic vision for Starbucks? Is his 2010 strategic vision for Starbucks different from the one he had in the 1980s?
Provide an example of a situation in which an assisted-living facility might be liable for the actions of one of its employees for a wrongful act he or she committed
Discuss the benefits to the firm that can develop new products faster than its competition.
Suppose you are the Sales Manager for Technocrat Gizmos, and your section is in desperate need of new Sales Associates. You post a job description in a local newspaper
Illustrate what happens when these businesses are not keeping track of where they are losing the consumers.
Examine 3 salient stakeholders of the national rifle association based on key roles and relationships with the company.
Set-up a discussion in which you illustrate how managers in your company delegate as part of their management responsibilities. Describe how delegation could be used more effectively in organizing, leading, planning, or controlling within your organi..
Why is strategy implementation harder?
do we mean instead convincing our audience by taking a reasonable stance on an issue and supporting our position with appropriate evidence? Define and explain the difference using examples.
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