Unit 8 Innovation and Commercialisation Assignment

Reference no: EM132672491 , Length: word count:2000

Unit 8 Innovation and Commercialisation - Higher National Certificate in Business

An Innovative Business Case

Learning Outcome 1: Explain the context for innovation and determine the difference between invention and innovation.

Learning Outcome 2: Explain the different types of innovation.

Learning Outcome 3: Discuss the process required to commercialise innovation.

Learning Outcome 4: Evaluate the range of methods for protecting ideas and understand their advantages and disadvantages.

Case Study: Essence Drinks

When Akshay Kumar, the founder of Essence Drinks, started the company two years ago he could not have foreseen the rapid early stage growth that took place. He launched the company with one drink (a healthy mango lassi) into the UK market and achieved a dramatic rise in sales in his first year due to the innovative formula and distribution capability.

However, as the company enters its third year of trading there has been a significant decrease in sales as a number of competitors have entered the market. Akshay thinks the answer is to create an innovative new range of drinks, but does not want to move away from lassis.

You are an innovation consultant that the company has hired to evaluate the situation and present recommendations on how the company should move forward. This assignment is in two parts.

Part A: You are required to produce a business report to present to Mr Kumar to provide background information about innovation and the processes of innovation development. This is the first part of your research and will support the development of a business case which you are required to present to Mr Kumar.

The business report will address the following:

1. Explanation of the difference between invention and innovation.

2. The value and importance of innovation to organisations and how this can be embedded within the organisational leadership, Team work and culture at Essence Drinks.

3. The different forms of innovation and the four directions of change an organisation can take. Explain the 4Ps of innovation and how this supports capability and management of innovation. Advise Essence Drinks which form of innovation they should engage in.

4. Discuss the approaches that Essence Drinks can take to process innovative ideas, including the innovation funnel and frugal innovation. You must provide relevant examples where possible.

5. Explain the steps Essence Drinks should go through to derive a new and innovative drink.

You are an innovation consultant that the Essence Drinks company has hired to evaluate the situation and present recommendations on how the Essence Drinks should move forward. This assignment is in two parts (see previous SAM for details of part A).

Part B: You are required to present a business case for the type of product that Essence Drinks can take to market. The business case PowerPoint presentation should be 10 minutes long and slides should cover the following: (Speaker notes must cover LO3 and LO4 contents in detail)

1. Background to the company and the problem including selection of ways to funding access.
2. Scoping of ideas for new products.
3.Identifying the solution to the problem using the commercial funnel to highlight strategic capability:
• Matching goals to resources and capability.
• Assessment of risk.
• Value analysis applying frugal innovation.
4. Determine techniques for testing the effectiveness of the new product.
5. Explain how Essence Drinks can protect the intellectual property rights of a new drink.

Attachment:- An Innovative Business Case.rar

Reference no: EM132672491

Questions Cloud

What is the maturity date and authorization date : What is the maturity date and authorization date for all 1 , 2, 3. $32,000, 8-year, 10% note payable, cash interest payable semiannually to yield 9.5%.

Provide consolidation adjustment entries for inter-entity : Provide consolidation adjustment entries for the inter-entity transactions to enable preparation of the consolidated report for the year ending 31 December

Differences among robbery-burglary and larceny : Compare and contrast the fundamental similarities and differences among robbery, burglary, and larceny.

Pretrial prodecures-analyze two methods of discovery : Analyze two methods of discovery that both the prosecution and the defense commonly use to advance criminal trials.

Unit 8 Innovation and Commercialisation Assignment : Unit 8 Innovation and Commercialisation Assignment Help and Solution, Higher National Certificate in Business - Assessment Writing Service

Find what is the capital structure of a company : What is the capital structure of a company? How do the capital structures of American and non-American companies differ from and similar? Explain

How is the cost of the capital structure calculated : How is the cost of the capital structure calculated and how is it related to the IRR of a project? Explain the topic in detail. Cite and document the references

Prepare entry to allocate the over- or underapplied overhead : Prepare entry to allocate the over- or underapplied overhead. Yarra Fabrication estimates that its manufacturing overhead will be $2,252,800 in year 1.

Plea bargaining-power from judges to prosecutors : Debate the extent to which a plea bargaining shifts the decision-making power from the judges to prosecutors.

Reviews

len2672491

10/22/2020 2:46:27 AM

The submission is in the form of written report. The report should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs, subsections and illustrations as appropriate and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 2,000–2,500 words, although you will not be penalised for exceeding the total word limit.

Write a Review

Required(*) Message

User Account

All Pages