Reference no: EM132500707

UNIT 5 International Business - Pearson BTEC Level 3 National Extended

Examine the strategic and operational approaches to developing international trade

Assignment - Operational and Strategic approaches

SCENARIO: You HAVE a work experience placement at the office of a local business. This business is interested in operating internationally but is unaware of the operational and strategic approaches possible.

You have been asked to write a report which outlines the options available.

Section One will outline the possible operational approaches for a business to expand. Your manager has particularly asked you to include as many relevant examples as possible.

Section Two will focus on one particular business which has expanded internationally. It should be separated into different sections.

Section One:
Explain how the business has adapted for international markets. This should include any adaptations made to the product or service.

Section Two
Analyse the reasons for the approaches the business has taken. What were the reasons for the choices they made, what were the advantages of their choices, were there any problems? Why did they reject other strategies, was it because of the problems involved? Think about any constraints they might have had to overcome and how their decisions helped them overcome these.

Section Three
Based on the evidence of their international trading record, how successful has the approach the business adopted? You may focus on one specific market and you must include clear evidence to support you judgement. This could be evidence about profits, sales, market share, share price.