Reference no: EM132405371

Unit 4 - Business Communication Assignment -

BTEC Level 3 90 Credit Diploma in Business

Learning Outcome -

1. Understand different types of business information.

P1 - explain different types of business information, their sources and purposes.

2. Be able to present business information effectively.

P2 - present complex internal business information using three different methods appropriate to the user's needs.

P3 - produce corporate communications.

P4 - evaluate the external corporate communications of an existing product or service.

3. Understand the issues and constraints in relation to the use of business information in organisations.

P5 - explain the legal and ethical issues in relation to the use of business information.

4. Know how to communicate business information using appropriate methods.

P6 - explain the operational issues in relation to the use of business information.

Aim of the unit: The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations.

Assignment 1 - Types and Purpose of Business Information

Scenario - You have been considered for a new role within an organisation and have been tasked to carry out a research on a business organisation to explore how they manage and communicate information. Choose your preferred organisation and present your findings in a report to address the following questions:

Task 1 -

P1. Explain different types of business information, where the information originates from and the purpose of the information and analyse them.

(You need to choose an organisation and investigate it in order to explain the different types of information verbal; written; onscreen; multi-media; web based that are being used, where this information originates and its purpose.)

M1. Analyse different types of business information and their sources.

D1. Evaluate the appropriateness of business information used to make strategic decisions.

Assignment 2 - Corporate Communications of an organisation

Note: Your new role will require that you do an individual work on corporate communications of your chosen business.

Task 2 -

P2. Present complex internal business information using written document, verbal presentation and power point as appropriate in the context. Your presentation contents should include company mission statement, goals and objectives.

P3. Produce corporate communications for your chosen organisation.

(This could be an advert for a poster or a leaflet communicating information about the business or one of its products or services. The communication could be the information to be incorporated on a product's packaging or a design for the livery on delivery vehicles.)

P4. Evaluate the external corporate communications of an existing product or service.

D2. Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points.

Assignment 3 - Legal and Ethical Issues of an organisation, explaining operational issues

Note: Your work colleagues are very busy with other assignments and hence your line manager requires you to do further individual work on the legal and ethical issues of your chosen organisation and give explanation of their operational issues.

Task 3 -

P5. Explain the legal and ethical issues in relation to the use of business information.

P6. Explain the operational issues in relation to the use of business information.

Assignment 4 - Electronic and Non-Electronic Communication

Note: This continues as an individual exercise required from your supervisor, outlining electronic and non - electronic communication

Task 4 -

P7. Outline electronic and non-electronic methods for communicating business information, using examples for different types of audience.

Attachment:- Business Communication Assignment File.rar