Reference no: EM132847370 , Length: 3135 words
Unit 32 Business Strategy - Pearson BTEC Level 5 HND Diploma in Business
Unit Level: 5
Unit code K/508/0574
Assignment - Strategic Management Plan
Learning Outcome 1: Analyse the impact and influence which the macro environment has on an organisation.
Learning Outcome 2: Assess an organisation's internal environment and capabilities.
Learning Outcome 3: Evaluate and apply the outcomes of an analysis using Porter's Five Forces model to a given market sector.
Learning Outcome 4: Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation.
Scenario:
You have been recruited as a Corporate Strategy Manager by a well-known large global organisation (You must choose one of the following organisations, Next Plc., Apple Inc. Jaguar and Land Rover automotive Plc.). You have been asked to produce an environmental analysis and strategic growth management plan based on the use of recognised internal and external analytical tools.
Part A:
LO1 Analyse the impact and influence which the macro environment has on an organisation.
LO2 Assess an organisation's internal environment and capabilities.
Part B:
LO3 Evaluate and apply the outcomes of an analysis using Porter's Five Forces model to a given market sector.
LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation.
Devise a strategic plan based on the environmental analysis and findings:
- Evaluation of the different types of strategic directions available to the organisation.
- Justify and recommend the most appropriate growth platform and strategies.
- Produce a strategic management plan with strategies, objectives and tactics.
Attachment:- Business Strategy.rar