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Unique selling proposition

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Unique Selling Proposition

Having a strong unique selling proposition (USP) is of critical importance as it distinguishes your company from competitors. The hallmark of several great companies is their USP. For example, FedEx's USP of "When it absolutely, positively has to be there overnight" is well known and resonates strongly with customers who desire reliability and quick delivery.

Need a Unique Selling proposition for a non profit company that sells high quality, exclusive, and unique socks through a subscription service online as all the profits go to the organization that empowers people with disabilities.

Reference no: EM131725880

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