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INDICATE BOTH OUTSIDE-IN AND INSIDE-OUT ANALYSIS IN THESE MODELS
1. Value proposition
The value proposition targets to address the buyer's problem. For such an ecommerce store, we could talk of the convenience of selecting one's preferred hand-made goods. An example "one-stop store for quality and unique homemade goods"
2. Channels
Promote- being an ecommerce store, the target market is online shoppers. Therefore, promotion will be done on online platforms including social media advertisements. This will help reach a wide audience and attract buyers from all over.
Sell- the store is strictly online. Buyers should scroll through the website, select their preferred item and order it. The payments made for goods sold will be cashless and upon delivery. This helps boost the confidence of the buyers in the store.
Deliver- could have two options; home deliveries (to a buyer's doorstep) and an identified and organized pick up point in the city/town centre.
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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