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Unique concept to the discussion

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Read the Cohesion Case entitled, The Coca Cola Company, on pp. 28-37 of the text and visit the company website. Identify and explain one component of the case and how it applies to a concept from Chapter 1. Each student is expected to add a new and unique concept to the discussion. Does the Coca-Cola Company appear to have a strong strategy? Explain why or why not in your answer.

Reference no: EM133041033

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