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The term marketing mix refers to a unique blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market. You may have heard this described as the 4 P’s of marketing (product, place, promotion, price). Review and understand the four parts of the marketing mix on pages 27-28 of your text. Then choose an idea, good, or service with which you are familiar and describe its marketing mix and how it resulted (or did not result) in a satisfying exchange for you. Clearly explain each element. 1. Describe the product. 2. How is it distributed or placed? 3. How is it promoted? 4. How is it priced relative to competition?
Your co-worker, a new employee, is painfully shy. She works, as you do, as a clerical assistant to an architect in the firm you both work for. Her architect, a boorish male with a foul mouth and grabby hands, has had trouble keeping an assistant, and..
Apply the industrial organization model and the resource-based models to determine how Apple corporation could earn above average returns.
This is an example of a concept called Vendor Managed Inventory (VMI). How does Wal-Marts supply chain benefit from VMI? Discuss with reasoning
Propose effective communication techniques for the different personality types. Use relevant research to back up your points.
The Japanese firm Matsushita has a business philosophy from the strong founder Konosuke. This business philosophy was codified as the "Seven Spiritual Values" of Matsushita that all employees learn today.
You are told by your boss to work something out with the contractor and to go into the negotiation with a good plan on how to mitigate the costs. Upon reflection of this situation, consider the below questions and how might this situation been dif..
What are the communication ethics of labeling a product as made in a country (typically for marketing reasons) when it is only minimally true? Do you think that companies should have to disclose all of the locations where their products are made?
Read the case study, entitled “Marketing in Schools” on page 430 of the textbook. Once you finish reading the case study, answer the following questions: Is there an appropriate age that advertising should consider? What are the benefits and drawback..
Rocky Mountain Tire center 11,000 go-cart tires per year. The ordering cost for each order is $40, and the holding cost is 50% of the purchase price of the tires per year. how many tires should rocky mountains tire order each time it time it places a..
Which of Henri? Fayol's principles does the matrix structure infringe? upon? All of the following are potential benefits of working collaboratively within an organization EXCEPT? ________. Toyota emphasizes constant? training, action-learning,? coa..
Describe Ford Motor Company's competitive strategy and mount an argument in favor of or against Porter's assertion as it relates to your project firm. Does your critical thinking about the Ford's competitive advantage bring to mind concerns, or oppor..
If you know that exchanging gifts is not encouraged at your company, would you accept these gifts, even if you have an employee who continues to bring you gifts on your birthday, holiday and boss's day? explain in detail
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