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A firm such as Unilever serves many different market segments through a wide variety of products that caters to each market segments needs. In evaluating different market segments, Unilever, must look at two factors: The segment„s overall attractiveness and the company„s objectives and resources. In relation to the above statement determine using relevant marketing strategy how a firm such as Unilever would assess the viability of different market segments .
Discuss market segmentation and its use with a firm such as Unilever in formulating segmentation strategies such as measurable / identifiable, accessible, substantial, differential and actionable.
Discuss in detail.
Every student is expected to create an original response to the open-ended DB question as well as engage in dialogue by responding.
Based on your knowledge now, what are the biggest obstacles to expanding overseas and setting up operations in a different region?
Which of the following is the reason why supervisors must have good technical skills? Supervisors emphasize people orientation because they:
Self-assurance is the "confidence in one's own abilities and character".
Millie is using a behavior checklist strategy as well as a prompted praise strategy when working with her second grade behavior disordered student, Kent. She uses both strategies within the same day going back and forth randomly between the two appro..
Identify and explain the importance of different stakeholders within your organization/branch/department. What are two good reasons to create a sharer file? When would be the best time to use a sharer file? What are two benefits for linking tasks fro..
How should a project manager react when he finds inefficiency in the functional lines of a project team? Should executive management become involved?
What are the main barriers that prevent an organisation from taking a more strategic approach to HR? Why do they exist, and how could they be overcome?
Make a case for and against the acceptance of the Free Trade Area of the Americas (FTAA), which was an agreement proposed to eliminate or reduce the trade barriers among all countries in the Americas, except Cuba. What is the IMF's overall outlook fo..
Illustrate what conflicts or barriers internal to Barilla doe JITD program create. Illustrate what causes these conflicts. As Giorgio Maggiali, elucidate how would you deal with these.
Draw an extended entity relationship diagram (EERD) for the following situation: A technology company provides offerings to its customers. Offerings are of two separate types: products and services. Offerings are identified by an offering ID and an a..
"The energy crisis of the 1970's will take a back seat to the water crisis of the 1980's and 1990's". Evaluate this statement by explaining the political importance of water and the coercive manipulation of water resources by countries.
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