Unilever in formulating segmentation strategies

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Reference no: EM132211307

A firm such as Unilever serves many different market segments through a wide variety of products that caters to each market segments needs. In evaluating different market segments, Unilever, must look at two factors: The segment„s overall attractiveness and the company„s objectives and resources. In relation to the above statement determine using relevant marketing strategy how a firm such as Unilever would assess the viability of different market segments .

Discuss market segmentation and its use with a firm such as Unilever in formulating segmentation strategies such as measurable / identifiable, accessible, substantial, differential and actionable.

Discuss in detail.

Reference no: EM132211307

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