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Uniform in all the foreign markets it operates

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Reference no: EM132306854

Vermilion Inc., a manufacturer of high-technology medical devices, has its product development centers located in the United States and South Korea. The manufacturing units are located in China and the Philippines to benefit from low-labor costs and access to original equipment manufacturers. This allows the company to competitively price its devices. Also, the various phone models sold by the company are uniform in all the foreign markets it operates in. In this scenario, which of the following strategies does Vermilion most likely pursue?

  • multidomestic
  • strategyinternational
  • strategytransnational
  • strategyglobal-standardization strategy

Reference no: EM132306854

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