Unethical practice of selling under the guise of research

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Reference no: EM132268745

1. Research firms have developed the ability to "listen" to the consumers discuss products, brands, stores, etc. in social media. Terms used to describe this "listening" are:

a. text analytics, buzz mining and sentiment.

b. WarcraftSounds, Twitter-Sync, Media Plants.

c. SecondLife-probes, Farmville Ears, and UTube Sounds

d. Listen-Probes, Twitter-Hacking, Facebook Ears.

e. eavesdropping, audio-mining, and hearing AIDES.

2. Which of the following refers to the unethical practice of selling under the guise of research?

a. sugging

b. frugging

c. spamming

d. bait-and-switch

e. price gouging

3. Which of the following best refers to conducting research that is not totally objective; information being withheld or altered to protect vested interests?

a. phony RFPs

b. deception of respondents

c. research integrity

d. failure to honor time and money agreements

e. confidentiality and anonymity

4. Which of the following is NOT an industry/firm initiative that has been undertaken to improve industry performance?

a. Maintaining Public Credibility of Research

b. Improving ethical conduct

c. Monitoring industry trends

d. New laws and federal regulations

e. Best practices

Reference no: EM132268745

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