Undifferentiated strategy and differentiated strategy

Assignment Help Operation Management

Reference no: EM132169502

1. For each targeting strategy, find examples of organizations that use it. Discuss why you think they have chosen this strategy and how they implement it. (a) Undifferentiated strategy (b) differentiated strategy (c) Concentrated strategy

2. Briefly describe the two main layout types. Provide the main advantages and disadvantages of both types. Which layout type do you believe promotes a more lean system? Provide an example of one of the layouts that is most relevant to you.

3. How and why might the balance of the promotional mix differ between : (a) the sale of a car to a private individual ; and ( Direct Marketing, Sale promotion, Advertising ) (b) the sale of a fleet of cars to an organization for its sales representatives? ( Public Relations, Personal Selling)

Reference no: EM132169502

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