Undertake corporate social responsibility program

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Reference no: EM132276721

1. For a company to undertake a corporate social responsibility program recognized by consumers, the company

must focus primarily on reducing water usage.

can address ethical, social, and environmental impacts on its business operations.

must focus primarily on fossil fuel consumption.

should look exclusively at recycling.

must primarily be directed by what consumers might recognize as worthwhile.

2. Which of the following is an example of cause-related marketing?

Coca-Cola and the World Wide Fund (WWF) protecting polar bears

Pampers diapers and UNICEF providing child vaccinations

American Express and the Statue of Liberty Restoration project

All of the above

None of the above

3. To be successful with this key corporate social responsibility (CSR) stakeholder, a company’s CSR program must consider and react to trends and shifts in these stakeholders’ values.

Management

Marketplace

Society

Customers

Employees

4. When companies engage in cause-related marketing, they partner with _____ to help provide benefits to society.

investment firms

government agencies

charities

universities

shipping companies

5. The notion of strategy assumes

that an organization has a plan.

that an organization’s strategic managers understand the source of its competitive advantage.

that the organization’s members understand the reason for its existence.

all of the above.

6. The notion of strategy assumes

that experts in strategic planning are employed by the organization.

that managers have time to develop formal strategic plans.

that the organizational already has a plan.

all of the above.

7. The concept of strategic management includes

top management’s analysis of the environment in which the organization operates.

the plan for strategy execution

strategic control efforts

all of the above.

8. Which of the following is not one of the steps in the strategic management process?

Execute the strategy

Control the strategy as necessary

Conduct an internal analysis

All of the above are steps in the strategic management process.

9. The idea that all individuals or firms in a market earn the same returns in the long run is known as

subjective value.

competitive advantage.

the efficient market hypothesis.

business model aggregation.

Reference no: EM132276721

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