Reference no: EM133326091 , Length: word count:3000

Global Strategy and Sustainability

Business Report

In the role of a Management Consultant, you are required to undertake a strategy upgrade for Zara and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module.

ZARA MANAGEMENT CONSULTANCY REPORT

Business Report (3000 words)

In the role of a Management Consultant, you are required to undertake a strategy upgrade for Zara and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module. At least, THREE Global Entry Strategies should be evaluated in the report.

Task 1 -The External and Internal Environment
o Identify and critically analyse the external and internal environment for Zara using relevant models.
o Discuss in more detail what you consider to be the 3 most critical factors emerging from your analysis.
o Determine Zara's current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage.
Support your arguments with academic literature and references to other similar real companies.

Task 2 - Strategy in the Global Environment
o Using a relevant model, critically evaluate the motives for Zara's expansion and within it, explain how it directs their Global Entry.
o Provide an evaluation of the conceptual basis or direction for the Entry Strategies that will be recommended for Zara, with reference to Internationalisation Strategies.
o Based on the above, provide justified recommendations for the different Entry Strategies (at least THREE Global Entry Strategies inclusive), Zara can use to better enter and compete in the global environment.
Support your arguments with academic literature and references to other similar real companies.

Task 3 - Corporate Strategy
o Evaluate and critically analyse how Zara can improve its supply chain globally with the use of horizontal integration, vertical integration,
outsourcing, strategic alliances and so on.
o Provide recommendations as to how Zara can increase their profitability using a relevant model/framework.
Support your arguments with academic literature and references to other similar real companies

Presentation and Structure
Your report structure should include the following sections: Cover page (University cover sheet)
Table of Contents
List of Abbreviations (if appropriate)
Introduction
Task 1- The External and Internal Environment Task 2 - Strategy in the Global Environment Task 3 - Corporate Strategy
Conclusion
References
Appendix (if appropriate)