Reference no: EM132636612

RESIT ASSESSMENT 1:

During the Resit Period you are given a second opportunity to individually prepare and resubmit assessments that you did not successfully pass during the initial module period.

Resit Assignment:

"Many organisations believe that the best marketing of all is happy clients".

Critically comment on this statement in the context of any of the topics explored in the Strategic Marketing module. You should make reference to relevant academic literature in the process and include examples from well known organisations to support your argument.

For completing this assignment successfully, you must read carefully the module Revision material that is included in the relevant VLE section.
A strong assignment submission must include the following:

Relevance
Good Portion of Knowledge Consistent Analysis Argument Structure
Critical Evaluation Good Presentation
Reference to Literature

In order to complete this activity you need to consider the following:

(1) Utilise academic research using literature from journals, books, etc.

(2) Undertake a critical evaluation making effective use of evidence and sources

(3) Present findings in an appropriate format (ensure that Harvard referencing is used)

The word limit is 4,800 words, +/- 10% inclusive of appendices.

RESIT ASSESSMENT 2:

Task:

Provide a critical self-reflection of the process of completing assignment 1

For completing this assignment successfully, you must read carefully the module Revision material that is included in the relevant VLE section. Also, summarize all the academic knowledge you received from the module's content and professional benefits while critically analysing the statement "the best marketing of all is happy clients" and based on the examples you have used from well-known organisations during the completion of summative assignment 1.
The indicators of a good reflection are:

It is personal to you
It is clear how the learning relates to your role or prepares for a future role
It outlines the content and method of the learning activity It describes how your knowledge, skills and attributes have developed as a result of the learning activity.
It identifies any further gaps or learning you did not cover and how you might fill these.
It describes how your current practice might change as a result

You can approach your Self Reflective writing as per the four stages below:

1. What did I expect to learn?

2. What did I learn?

3. What will I do differently going forwards?

4. My actions and next steps

A strong Assignment Critical Reflection Requires addressing to the following issues:

High personal effectiveness:

- Critical self-awareness,

- Self-reflection and self-management;
- Time management;

- Sensitivity to diversity in people and different situations and
- The ability to continue to learn through reflection on practice and experience.

Attachment:- Resit Assignment 1.rar