Understood influences on consumer buying decisions

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1. Culture is one of the most important but least understood influences on consumer buying decisions. Explain how marketers can ensure that their marketing efforts are suited to their culturally diverse target market. What are the challenges involved in developing such efforts?

2. A new men’s clothing store is trying to determine if there is a significant market for its type of merchandise in a specific location where it is considering putting a store. Would it be most likely to use primary or secondary data, or a combination of the two, to answer this question?

Reference no: EM132289329

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