Understanding the customer communication style

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1. A friend of yours has invented a unique and useful new product. This friend is a fashion designer by profession and understands very little about marketing and selling this new product. She does understand, however, that "Nothing happens until someone sells the products". She has asked you to describe three general factors that need to be considered when you market a product. Make an outline of what you will say.

2. What are two common ways salespeople add value to the product they sell. Support your responses with one example for each

3. How does understanding the customer's communication style improve the salesperson's relationship-management skill?

Reference no: EM133038735

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