Understanding strategies in emerging markets

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Pre-course Expectations and Reflections on Readings. (Management, Strategies, & Business Models for Emerging Markets)

Participants will compose a 2-page discussion on key thoughts and learning expectations ahead of the course.

Based on the readings, the discussion should include:

A brief re-cap of the top three issues that participants draw from the readings

A discussion of the importance of these issues for understanding strategies in emerging markets

A summary including a statement of learning expectations of the participants

Article - New Business Models In Emerging Markets

Targeting the middle market can be lucrative-but companies won't be able to deliver unless they start from scratch. by Matthew J. Eyring, Mark W. Johnson, and Hari Nair

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This assignment talks about different business models and emerging trends in the market. The companies has to focus on best practices for attracting the customers in a productive way. They also has to consider the strategies used by other companies for attaining the sustainable competitive advantage. The company also has to consider the new tools and strategies for improving the performance. This assignment is prepared in MS word and it is about 600 words

Reference no: EM131576492

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