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Understanding relationship marketing and loyalty program

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Reference no: EM131526206 , Length: word count : 1000

Case  : Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets By Joshua T. Beck, Kelly Chapman, and Robert W. Palmatier

Read the peer-reviewed journal article on the topic provided for you of your interest. Follow the grade rubic for maximized credit. Properly cite and back up thoughts addressed.

Write an article review of 750-1,000 words that addresses the following:

What is the thesis (main idea) of the article?

Why is (are) the author(s) writing about the topic?

What facts are presented?

How does it relate to the other readings (especially the text) on the topic?

What are the conclusions and recommendations?

Critique the article.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Reference no: EM131526206

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