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Understanding of the web store critique process

Assignment Help Marketing Management
Reference no: EM132418204

In a paper, using APA format, address the topics listed below.

Remember to establish a complete understanding of the web store critique process.

Utilize the PowerPoint lecture (attached) to assist you with the topics.

The paper should include:

a review of how physiqapparel website addresses the topics outlined;

your opinion of how well physiqapparel website handles the topic areas; and

insight on how physiqapparel website could be improved in the topic areas.

a. Create a list of 12 specific search terms from content nodes of physiqapparel website Grade their SEO by finding their search engine ranking for each search term. (slide 2)

b. product Turn off images in your browser then try to navigate the webpage. How do you grade the site accessibility? What are the challenges you faced? Were all links still readable? Did all images have meaningful descriptions? (slide 4)

c. How many seconds does the homepage and product pages take to download? How long on a smartphone? Grade each (side 9,10)

d. Grade the Typography for usability using a five (5) point scale for each element. Size, Color, Contrast, Screen Spread, Scanablitlity, whitespace, bold & italics, print-out (slide 5-8;12)

e. Grade Customer orientation using a five (5) point scale for each element. Page Titles, bread crumbs, global navigation bar, redundancy, home page link, access to site map. (slide 11)

Attachment:- web store critique process.rar

Reference no: EM132418204

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