Understanding of the overall marketing concepts

Assignment Help Marketing Management

Reference no: EM133719033

Marketing Management

Learning Outcome 1: Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies.

Learning Outcome 2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer's decision.

Learning Outcome 3. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment.

Critical Thinking

Question 1. Firms institute a variety of brand-related strategies to create and manage key brand assets that includes likebrand extension and line extension, manufacturer brands and private-label brands, co-branding and Brand Licensing. Critically examine these all strategies with the help of suitable examples from the local market.

Question 2. A local health club is running a promotional campaign that promises you can lose an inch a month off your waist if you join the club and follow its program. How might this claim cause a communications gap? What should the club do to avoid a service failure?

Question 3. Imagine you are the product manager for Neutrogena's sun protection product line and your team developed a new type of sunscreen. Which B2B pricing tactics would you use to promote it? Why?

Reference no: EM133719033

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