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Understanding of the local context

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1. Using internet and library resources, research how a firm based in San Bernardino county has globalized its value proposition, and created an appropriate type of global strategy and organization to support the development of its value proposition (some examples include the following):

2. Analyze how a lack of understanding of the local context [demand conditions, factor endowments, supporting industries, and competition] increased the costs of "integration and globalization" of the value proposition for Wal-Mart in (a) Germany, (b) Brazil, and (c) Japan.

Reference no: EM133262640

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