Reference no: EM133104224
1) Choose one of the following clubs below to briefly research. Just by looking at their websites and web marketing, you should be able to get a vague understanding of their target market. Pretend you have just been hired as an operations manager at one of these clubs:
Ponte Vedra Inn and Club
City Club of San Francisco
Hollybrook Golf and Tennis Club
Arrabelle Club- Vail, Colorado
Arnold Palmer Bay Hill Club and Lodge
Club 33- Lake Buena Vista, FL/Anaheim, CA (May need to visit outside websites/sources to learn more)
2) Based upon the assumed target market of your chosen club and the overall industry decline of millennial interest in private club memberships, how would you suggest bringing in new members? You may include your personal opinion of private clubs, club memberships, and future intention to join one as part of your answer.
3) Suggest one new event for members based upon what you assume the target market to be and why you think it would be interesting and valuable to the members. Also, how will you market/advertise this event to capture potential new members' interest?
4) Name two challenges you anticipate in terms of customer expectations of club membership.
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