Understanding of human needs is essential to marketers

Assignment Help Operation Management
Reference no: EM132221843

An understanding of human needs is essential to marketers, and tools such as the “Hierarchy of Needs” can be useful in assessing different types of needs common to all people.  Successful companies may try to appeal to multiple needswith a single product.  (For example, Starbucks appeals to a physiological need with a beverage, perhaps a “social” need in terms of a meeting place to interact with others, or an “esteem” need for those who value a popular brand name, and perhaps even a “safety” need for a place to stop at night or while traveling on the road, etc.)   Choose a company or brand you are familiar with, that offers to satisfy more than one need with a single product; identify what needs the product satisfies, and howthe product satisfies these needs.

Reference no: EM132221843

Questions Cloud

How are emotions and moods different : How are emotions and moods different and why are those differences important for managers to know?
Cultural factors in determining person leadership potential : Discuss the impact of cultural factors in determining a person’s leadership potential.
What recommendations would you advise your senior management : How can you still win business in such a situation? What recommendations would you advise your senior management?
Gamestop corp strategic sourcing-procurement case : What strategies and techniques does the GameStop Corporation use for strategic sourcing activities?
Understanding of human needs is essential to marketers : Human needs is essential to marketers and tools such as “Hierarchy of Needs” can be useful in assessing different types of needs common to people
How many machines will be required : If the workstation must produce an average of 1000 parts per day, and the workstation will operate for two shifts per day, how many machines will be required?
Why do qualitative researchers collect demographic data : Why do qualitative researchers collect demographic data? Which of the following is NOT one of the three main types of bias to account for?
Several objectives for marketing research projects : Following are several objectives for marketing research projects.
Scope reduction as means of schedule compression : Describe crashing, fast tracking, and scope reduction as means of schedule compression.

Reviews

Write a Review

Operation Management Questions & Answers

  Negotiation approach you will follow with him in negotiating

What negotiation approach you will follow with him in negotiating this deal? If different kind of approaches, mention and describe each one of them.

  Mitigate risk associated with expanding internationally

Determine three considerations that a manager must account for when training staff to work with international customers. Also, specify two ways a manager can mitigate risk associated with expanding internationally.

  Differences between the vision and mission statements

Explain the differences between the vision and mission statements

  Operations at wheelwright appliances

Ginny Mills is a new vice president of operations at Wheelwright Appliances.

  How many tapes should babble order at a time

Babble, Inc., buys 405 blank cassette tapes per month for use in producing foreign language courseware. How many tapes should Babble order at a time?

  Global mindset for multinational company managers

What types of training would likely be effective to develop a global mindset for a multinational company’s managers?

  International communications company that manufactures

You are the newly promoted Manager of Operations at LongTech, Inc., an international communications company that manufactures,

  Prepare a professional proposal

For this assignment, use one or more of the articles that you found in the previous week's assignment, to prepare a professional proposal.

  Outcome of conducting a market opportunity analysis

What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week’s lecture in your post.

  Define customer-based brand equity

What is brand equity and how might it be increased? Define customer-based brand equity.

  The ten-member housekeeping staff varies greatly

You are the manager of a large hotel, and have noticed that the work performance of the ten-member housekeeping staff varies greatly. Within the same period, three of the employees clean twice as many rooms as other seven. What will you do?

  What will the annual inventory turnover rate be for item

If Johnson chooses the ordering policy that results in the lowest total annual acquisition cost, and maintains the safety stock level for 97.5 percent service.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd