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Your project activity needs to cover the following:
You should demonstrate a clear understanding of the external and internal environments of your choice. What the Macro and Micro factors are and the kinds of influences each one includes. In the context of the chosen product/service, you will show how these influences are linked and influence each other. (Do not only describing them). You will also identify the most appropriate STP (Segmentation, Targeting, Positioning) strategy, following by the marketing mix. Finally, you should suggest ways of monitoring the proposed marketing plan.
Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here
How is marginal analysis used in the price and output decisions of firms in the various market structures - construct a table that describes the various characteristics of each market structure.
case study a new campus for the university of rummidge a chance meeting between the leader of the town council of
Write a report with content which can potentially later be used in an Integrated Marketing Communication program. Identify a specific marketing communication need or issue for a new product / an existing product / a corporate identity.
create your own marketing strategy1.define and explain what segmentation is and discuss different segmentation bases
Find a recent article (less than 1 year old) that addresses a marketing topic related to the material covered in this class. Write your opinion about the article and identify some possible outcomes or solutions
1.identify two current commercials airing on television or the internet today. describe the commercials and include
Assemble a marketing strategy for your product and determine an appropriate time table to implement your plan. Provide your rational for your response
research paperthe purpose of the final paper is to assemble learning achieved into a scholarly presentation
Establish and maintain effective working relationships with those contacted in the course of work. Respond to requests for information from vendors, external customers and other clients. Attend and participate in a variety of meetings and project rev..
Name and describe the steps in the supplier selection and evaluation process. What are some of the challenges of implementing a global sourcing strategy
1q. does the equal pay act go far enough in prohibiting pay discrimination? if not should courts rethink their
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