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The objectives of the module are to enable students to be able to:
- Demonstrate understanding of entrepreneurial marketing concepts and theory, in relation to and as an extension of conventional marketing knowledge.
- Explain how entrepreneurial marketing provides a vital mechanism for enacting marketing strategy/ a strategic marketing approach in an organisation
- Articulate the necessity and benefits of being able to adopt an entrepreneurial marketing approach in practice, as a way of addressing modern commercial challenges for organizations
- Explain how they might start to build their own capacities in entrepreneurial marketing according to their individual preferences and career paths
Attachment:- case study.zip
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Discussion according to choice may be considered an entrepreneurial growth company. Explore the entrepreneurial traits, mindset of the individual(s) that have made the business a success. Explore potential (internal) weaknesses in the capabilities and competencies resources available. Explore the innovation, creativity and enterprising elements of the future value proposition in terms of sustainable growth. Outline opportunities for accelerated and sustainable growth is further discussed in this context.
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dears kindly ignore the (EMR) file as its uplodedd by mistake. finad attached assignment guideline file. more refrencess attached for your referal. hope to get the assignment soon. But it will be uncompleted if not done as the given guideline. The important attached is the guideline file. Dear, Please find the comment for final summation as these are also needed. In the draft you have implemented theoretical concepts . The following points could be considered by the examiner in the final submission. • Explore innovation, creativity and enterprising (page no. 6): mostly product related information is available. could be added theatrical concepts and any model (which is available in the PPT page 23). • Page no. 8: argument and critical analysis: need to give entrepreneurial related argument and recommendation.
( Entrepreneurial Marketing Subject) 1- important notes and assessment requirement is highlighted. 2- case study is attached. 3-I have references that need to be applied in assessment and will be send by E-mail as its folders
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