Reference no: EM133791320
Question: In 2006, Google acquired YouTube for $1.65 billion, recognizing the rapid growth of online video consumption. At the time, YouTube was the dominant video-sharing platform, with a large and engaged user base, far surpassing Google's own service, Google Video. The acquisition decision was driven by several factors: YouTube's strong market position, its potential to generate advertising revenue, and the opportunity to integrate it into Google's advertising ecosystem. Despite legal risks related to copyright infringement, Google calculated that YouTube's long-term growth potential outweighed the short-term risks. By acquiring YouTube, Google gained immediate market leadership in online video and solidified its dominance in digital advertising. Over time, YouTube has become one of Google's most valuable assets, generating billions in revenue and serving as a critical component of its overall strategy.
According to this operation make a Report answering these questions:
· Individual report
· You are required to provide a critical discussion on the various steps required for effective decision-making in Google/ Youtube acquisition. You may focus on any decision-making model as discussed in class, but it is critical that you provide an in-depth discussion of the various steps involved in effective decision-making. Kindly note your report should provide references and should use the Harvard Reference System.
· Expected table of contents:
o Introduction on the 7 steps to effective decision-making process.
o Literature review on the chosen decision model.
o Critical discussion and deep dive analysis using 7 steps framework over Google acquisition Youtube and what types of internal and external information did Google collect to thoroughly assess the potential acquisition of YouTube.
o Conclusion,
o References
o Appendix
Formalities:
· Wordcount: 2.000 words
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Arial 12,5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard's citation style.
Outcome 1: To have an in-depth understanding of effective decision-making processes within a business context marked by uncertainty, risk, danger, opportunity and growth.
Outcome 2: To identify and apply interpretive and analytical methods and tools for effective analysis and decision-making.
Outcome 3: To apply the framework of effective decision-making within the business context of Risk Management.
Outcome 4: To critically appreciate the framework of problem analysis with the context of decision-making.
|
What types of information are obtained
: What types of information are obtained from quantitative, qualitative, and experimental research designs? How are those three categories of research different
|
|
Should the retailer hire new talent that can run the program
: Management homework help What skills, facilities, products, and services will the company need to capitalize on the identified opportunity? Determine whether
|
|
What tools did you use and how was it similar
: what tools did you use and how was it similar to or different from what you used here? Explain. If not, what did you find easy and what was difficult
|
|
Critical discussion on the various steps required
: Management homework help - provide a critical discussion on the various steps required for effective decision-making in Google/ Youtube acquisition
|
|
Understanding of effective decision-making processes
: Understanding of effective decision-making processes within a business context marked by uncertainty, risk, danger, opportunity and growth
|
|
Describe an effective e-mail and web use policy
: Describe an effective e-mail and Web use policy for a company - Should managers inform employees that their Web behavior is being monitored? Or should managers
|
|
Difference between the internet and the world wide web
: Difference between the Internet and the World Wide Web? Create at least three statements that identify the differences between the two
|
|
Impact of this situation on business performance
: Assess the impact of this situation on business performance. What factors and management decisions must be considered when developing a solution to this problem
|
|
What are the current hardware platforms and trends
: Why is selecting computer hw and sw for the organization an important management decision? What mgt, org, and technology issues should be considered
|